ASWorld Group – We achieved an incredible EXPO2020 penetration to the world’s most exclusive annual economic and political event.
2020 Participation figures
- More than 1000 companies members of WEF
- More 230 accredited journalists and about 250 online media specialists
- More than 2782 participants from 130 countries and 53 Heads of State and Governments from 93 countries
- 1500 most rapidly growing world SMEs got invited in 2020
AS World EXPO2020 promotion
- Access and Stand placement in the heart of World Economic Forum main building
- Visibility for all 3000 participants who are attending the main plenary sessions
- Organised meetings/discussion points around EXPO2020 at our stand with delegations from about 20 countries
Specific Activities
- Participation to the YPO (Young Presidents Organisation) annual Davos Event
- YPO has 28’000 members from 130 countries, split as follows: 41% Entrepreneurs, 34% family business operators and 25% professional managers
- It was a targeted promotion effort towards both SME and Corporates
Results
- We achieved an incredible EXPO2020 penetration to the world’s most exclusive annual economic and political event
- We increased the awareness of EXPO2020 for Davos participants from the beginning of the year and they will be preparing their visit to EXPO2020 in a timely and educated manner